Programmatic Media Buying
Control the digital media landscape
To navigate the ever-changing programmatic environment, you could build a full-service media buying department. Or manage multiple media buying vendors. But why? iTC is ready to serve as your on-demand partner, capturing the highest-quality traffic and delivering the most effective digital campaigns.
Good To Know
Partnerships with vetted DSPs gives us access to programmatic media in the open market, as well as private marketplaces. What’s more, we can integrate direct buys that live outside programmatic exchanges
Differentiators
We cover the entire campaign lifecycle
Consultative Service
Leverage our benchmark consultative approach to customer service, applying decades of programmatic expertise to set your project up for success from discovery through wrap-up.
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HoNoR®
Eradicate fraud using our proven, award-winning attention algorithm that analyzes 200+ data points in real time.
First-Party Data
Eliminate third-party audience concerns. We run a pre-campaign survey through our proprietary panel to accurately identify your audience, then use look-a-like data to buy from vetted DSPs.
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InstaConnect®
Achieve on-demand access to your target across multiple channels simultaneously, driving increased action and ROI.
Custom Solutions
Target the right message to the right audience by combining SEO and paid media via our platform-agnostic tech.
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Plan of action
Tactics
Scalable Inventory
Access premium, brand-safe inventory
Client Data Onboarding
Leverage existing data and audiences
Campaign Management
Plan, execute, optimize, report—we do it all
Display, Video & Connected TV
We control frequency and messaging across multiple screens and formats to achieve faster, deeper engagement with your audience.
Native Display & Video
We ensure higher conversion by automatically placing these ads where they are most relevant across our deep inventory.
Audio
NEW! We offer this highly engaging, distraction-free experience to capture even hard-to-reach audiences.
