Programmatic Media Buying

Control the digital media landscape

To navigate the ever-changing programmatic environment, you could build a full-service media buying department. Or manage multiple media buying vendors. But why? iTC is ready to serve as your on-demand partner, capturing the highest-quality traffic and delivering the most effective digital campaigns.

Good To Know

Partnerships with vetted DSPs gives us access to programmatic media in the open market, as well as private marketplaces. What’s more, we can integrate direct buys that live outside programmatic exchanges

Differentiators

We cover the entire campaign lifecycle

Consultative Service

Leverage our benchmark consultative approach to customer service, applying decades of programmatic expertise to set your project up for success from discovery through wrap-up.

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HoNoR®

Eradicate fraud using our proven, award-winning attention algorithm that analyzes 200+ data points in real time.

First-Party Data

Eliminate third-party audience concerns. We run a pre-campaign survey through our proprietary panel to accurately identify your audience, then use look-a-like data to buy from vetted DSPs.

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InstaConnect®

Achieve on-demand access to your target across multiple channels simultaneously, driving increased action and ROI.

Custom Solutions

Target the right message to the right audience by combining SEO and paid media via our platform-agnostic tech.

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Plan of action

Tactics

Scalable Inventory

Access premium, brand-safe inventory

Client Data Onboarding

Leverage existing data and audiences

Campaign Management

Plan, execute, optimize, report—we do it all

Display, Video & Connected TV

We control frequency and messaging across multiple screens and formats to achieve faster, deeper engagement with your audience.

Native Display & Video

We ensure higher conversion by automatically placing these ads where they are most relevant across our deep inventory.

Audio

NEW! We offer this highly engaging, distraction-free experience to capture even hard-to-reach audiences.